BIALETTI, ITALY’S #1 STOVETOP BRAND, EXPANDS ITS COFFEE OFFERING WITH A NEW LINE OF COLORFUL COFFEE PRESSES
RANCHO CUCAMONGA, Calif. (March 5, 2016) – Bialetti, the leading Italian stovetop coffee maker, announced that it has expanded its coffee maker line by introducing Modern, a new coffee press offering colorful and modern style presses to help individuals express their own unique personality.
The Modern coffee press is made from BPA-free plastic and a 1-liter glass cylinder, and features l’Omino (the little man), Bialetti’s widely recognized symbol of quality and authenticity. It is available in 4 distinct colors including black onyx, carmine red, true blue and green apple. “The Modern coffee press allows individuals to express their own unique style or enhance their kitchen by choosing the color that best fits their lifestyle,” said Jason Vaske, Director of Marketing - Bialetti, Bradshaw International.
Since the debut of the Moka Express in 1933, Bialetti has grown to be the world’s most recognized Italian coffee brand and has manufactured more than 330 million coffee makers to date. Additionally, it is estimated that more than 120 million cups of coffee are brewed with a Bialetti coffee maker internationally each day.
The Modern coffee press adds to Bialetti’s collection of coffee makers, including the original Moka Express; Musa, Kitty and Venus (stainless espresso pots); and Brikka. The Bialetti Modern coffee press will be available this summer for an MSRP of $19.99.
For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.
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