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Rancho Cucamonga, Calif. (April 28, 2014) – Bialetti (www.bialetti.com), the leading Italian cookware and coffee maker company known for its forward thinking in both innovation and style, today announced that the Illuminate Yellow sauté pan will benefit charity: water, with 10 percent of all sales benefiting the non-profit organization bringing clean and safe drinking water to people in developing nations.

“We can’t imagine our lives without access to clean water for drinking, cooking, and for basic health, sanitary and comfort needs, so we’re extending our help the best way we know how,” said Jason Vaske, Director of Marketing - Bradshaw International. “Continuing our mission to shine light to the causes that are important to Bialetti, its customers, friends and colleagues, we’ve dedicated Illuminate Yellow to charity: water, a non profit that will take every dollar we donate and directly fund clean water solutions in areas most in need.”

Bialetti Illuminate Yellow incorporates Bialetti’s innovative white, ceramic technology with its iconic style. Its easy-to-clean coating paired with a heavyweight aluminum base provides excellent thermal properties and even heat distribution so foods are cooked to perfection every time.

Illuminate Yellow’s nonstick coating is non-toxic by being PTFE-free and PFOA-free. And it’s eco-friendly as the coating is applied at a low temperature, leading to a lower emission of CO2 into the atmosphere. In addition, the pan heats up quickly requiring less energy. Plus clean up is so easy that less soap & water are required, making the Illuminate Yellow a “greener” choice that supports a great cause.

Bialetti Illuminate 10” sauté pans were created to bring light and funds to worthy causes and the charities that support them. In addition to Illuminate Yellow supporting charity: water, also available are Illuminate Pink, supporting the National Breast Cancer Foundation; and Illuminate Blue, supporting Autism Speaks™. For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.

About charity: water

charity: water is a non-profit organization bringing clean, safe drinking water to people in developing countries. We use 100% of public donations to directly fund sustainable water solutions in areas of greatest need. Right now, 748 million people on the planet don’t have access to clean and safe drinking water. That’s one in nine of us. Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren’t strong enough to fight diarrhea, dysentery and other illnesses. Just $30 can give one person access to clean water


About Bialetti

Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1919, Bialetti is most recognized for the “Moka Express” stovetop coffee maker. Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.

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